JOE CALLOWAY is a leading performance expert who helps great companies get even better by focusing on what is truly important, inspiring constant improvement, and motivating people to immediate action. Joe has been a business author, coach, and speaker for thirty years. His client list reads like an international Who’s Who in business, ranging from companies like Coca-Cola and IBM to Cadillac and American Express. He has written six groundbreaking business books, including Keep It Simple, which focuses on ways to uncomplicate your life. Joe has had articles published in more than one hundred magazines including Entrepreneur Magazine, SUCCESS, CIO, and more, and has also been inducted into the Speaker Hall of Fame. He currently lives in Nashville, Tennessee, with his wife, Annette, and his daughters, Jessica and Cate.