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All Product Family

All Product Family

What Is 1-2-3 Magic?

1-2-3 Magic: Effective Discipline for Children 2-12 is an easy-to-learn, evidence-based parenting program. 1-2-3 Magic helps you create a loving, supportive family atmosphere through the following principles:

  • Parents are in charge
  • No arguing
  • No yelling
  • No spanking


Watch a two-minute video to learn how to start 1-2-3 Magic in your house.

1-2-3 Magic is the #1 child discipline program in the country, and the book 1-2-3 Magic: 3-Step Discipline for Calm, Effective, and Happy Parenting has sold nearly 2 million copies worldwide. 1-2-3 Magic shows parents:

  • How to use counting to get to a happier family fast
  • Why silence often speaks louder than words
  • How strengthening your relationships with your children should be the ultimate goal of any discipline program


Learn more from the published research conducted on 1-2-3 Magic.

“All I have to say is that the ideas in 1-2-3 Magic really WORK. It really is like magic!” —Parent

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  1. 1-2-3 Magic: 3-Step Discipline for Calm, Effective, and Happy Parenting (6th Edition)

    $15.99 As low as: $12.99

    This book is great for the new parent learning, the frustrated parent at their wits end, or the seasoned parent looking for a few new ideas.” — David


    1-2-3 Magic: 3-Step Discipline for Calm, Effective, and Happy Parenting provides easy-to-learn parenting techniques and practical advice for parents of children ages 2–12.

    This award-winning, bestselling book in a new edition is now even easier to use with an updated internal design that is user-friendly and has more visual interest. The 6th Edition is more engaging and browse-able for the reader. We’ve also added a handy new index.

    Learn More
  2. 1-2-3 Magia (2nd Edition)

    $15.99 As low as: $12.99

    “It’s such a relief to not feel like I’m constantly yelling at someone! If you want to see a fast improvement in your child’s behavior, check out 1-2-3 Magic.


    1-2-3 Magic allows you to get back in charge of your home and enjoy your kids again by helping you set limits for your children, and by breaking down the complex task of parenting into three simple steps. You’ll find tools to use in virtually every parenting situation - now in Spanish!

    Learn More
  3. 1-2-3 Magic Starter Kit

    $29.95 As low as: $24.95

    The 1-2-3 Starter Kit is specially designed to make 1-2-3 Magic fun for the kids while still giving parents all the benefits of the 1-2-3 Magic program!

    It’s a great way to add some excitement into explaining the new rules! This colorful and convenient accessory kit contains ten great tools to help you get started with—or restarted with!—the 1-2-3 Magic program.

    Learn More
  4. 1-2-3 Magic for Kids (2nd Edition)


    “To get a kid excited about a discipline program seems like an oxymoron, but this book does a great job of catching their attention!! Highly recommended!!


    1-2-3 Magic for Kids describes the basics of the 1-2-3 Magic program from a child's point of view, including positive reinforcement, charting, and the docking system.

    Learn More
  5. Lending Library for Professionals & Institutions

    Special Price $212.13

    Regular Price: $261.50


    The Lending Library for Professionals & Institutions is the perfect collection for physicians, mental health agencies and professionals, educators and school districts, and other professional organizations. Everything you need to share all of Dr. Phelan’s popular parenting programs with your clients, colleagues and staff is included in this package. 

    The Lending Library for Professionals & Institutions includes:

    •  Quick Reference Guides Collection 
    •  1-2-3 Magic: Effective Discipline for Children 2-12 (6th Edition)
    •  1-2-3 Magic Workbook
    •  1-2-3 Magic DVD: Managing Difficult Behavior (English/Spanish)
    •  More 1-2-3 Magic DVD: Encouraging Good Behavior (English/Spanish)
    •  Surviving Your Adolescents: How to Manage and Let Go Of Your 13-18 Year Olds
    •  Surviving Your Adolescents DVD: How to Manage and Let Go Of Your 13-18 Year Olds
    •  1-2-3 Magic for Kids: Helping Your Children Understand the New Rules
    •  I Never Get Anything! How to Keep Your Kids from Running Your Life
    •  All About ADHD Book
    •  Tantrums! Managing Meltdowns in Public and Private
    •  Tantrums! Managing Meltdowns DVD
    •  1-2-3 Magic 4 CD Audio Program

    Additionally, you will receive FREE Patient Referral Cards Plus a FREE Gift: Dr. Phelan’s 3-Minute Parenting Tips DVD (a $19.95 value)

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  6. 1-2-3 Magic Teen (4th Edition)

    $15.99

    With helpful, straightforward advice backed up by research and parent-tested strategies, 1-2-3 Magic Teen will help you establish a calmer, more respectful home and family life and show you how to guide your teenager into healthy, functional young adulthood.

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  7. 1-2-3 Magic Family Package

    Special Price $73.99

    Regular Price: $104.78


    This brand new package includes everything your family needs to get started, including:

    • 1-2-3 Magic: Effective Discipline for Children 2-12 (6th Edition)
    • 1-2-3 Magic DVD: Managing Difficult Behavior & More 1-2-3 Magic DVD: Encouraging Good Behavior
    • 1-2-3 Magic Starter Kit
    • 1-2-3 Magic for Kids

    Additionally, you will receive a FREE Gift: Bedtime and Nighttime Waking Laminated Quick Reference Guide

    Learn More
  8. All About ADHD

    $15.99

    Completely updated with the latest research and treatment information, All About ADHD is a comprehensive guide to ADHD’s symptoms, diagnosis, and treatment in children and adults. This is must-have resource for parents, teachers, physicians, and mental health professionals.

    Learn More
  9. 1-2-3 Magic Book & DVD Package

    Special Price $39.99

    Regular Price: $55.89


    This value package includes:

    •  1-2-3 Magic: Effective Discipline for Children 2-12 (6th Edition)
    •  1-2-3 Magic DVD - Managing Difficult Behavior (English/Spanish)
    •  More 1-2-3 Magic DVD - Encouraging Good Behavior (English/Spanish)

    Learn More
  10. 1-2-3 Parenting with Heart

    $15.99

    Complete with relevant Bible verses, explanations, and exercises, this effective guide builds on the enormously popular 1-2-3 Magic discipline system by addressing the concerns of a Christian parent.

    Learn More
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